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The day after Thanksgiving, Friday, Nov. 23, 2018, has officially become the first day in history that saw more than $2 billion in sales that were made on smartphones as opposed to laptop or brick-and-mortar sales.
This large spike in smartphone-based Black Friday sales can be attributed to multiple factors, but it’s certainly a careful and calculated goal from major retailers.
"Retailers have done their part to build better mobile experiences for consumers and turning nearly 10% more smartphone visitors into buyers this Black Friday versus last," Taylor Schreiner, director of Adobe Digital Insights, told CNBC.
Adobe Analytics, which analyzed transactions from 80 out of the top 100 Internet retailers in the United States, discovered that online Black Friday sales as a whole amounted to $6.22 billion. This represents an astounding 23.6% increase from just one year ago.
But the post-Thanksgiving holiday weekend shopping rush is far from complete: Adobe also expects online sales from Cyber Monday to reach at least $7.8 billion, representing an 18% increase from last year.
With these numbers in mind, it’s quite clear that there’s no limit to how much deal-hungry, smartphone-savvy shoppers are capable of purchasing.
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